The seven photographers that changed fashion & Rankin

David Bailey

"To capture the pure essence and beauty of life, to tell a story, or to simply communicate and idea is the art of photography. It has been David's natural talent and ability as a photographer to visually communicate that has garnered him the respect and recognition of his peers."

David baileys work in terms of when he captures portraiture is very inspiring and effective as there is always a main focus within this work. The rule of third within his imagery is present as the eyes are always the main focus and captures your attention.

What is my opinion on his work?David Baileys work in my opinions is very unique and the work created by him tells a story. Within some of his images you are able to see that its more than just a picture and that he has carefully thought out what the image will be like.

Richard Avedon

"At the age of twenty-two, Avedon began working as a freelance photographer, primarily for Harper’s Bazaar. Initially denied the use of a studio by the magazine, he photographed models and fashions on the streets, in nightclubs, at the circus, on the beach and at other uncommon locations, employing the endless resourcefulness and inventiveness that became a hallmark of his art. Under Brodovitch’s tutelage, he quickly became the lead photographer for Harper’s Bazaar."
Richard Avedon’s work is mostly grayscale which makes the images more effective as the shadows and tone in the images make the photos more dramatic.

What is my opinion on his work?Richard Avedon’s work seems to capture any wrinkles or natural signs of growing older which is evident as the images are so high quality. Personally I like images that capture someone’s imperfections as apposed to hiding any imperfections someone has as it creates a false image for people to look up to.

Guy Bourdin

"Guy Bourdin’s career spanned more than forty years during which time he worked for the world’s leading fashion houses and magazines. With the eye of a painter, Guy Bourdin created images that contained fascinating stories, compositions, both in B&W and in colors." 
"Famed for his suggestive narratives and surreal aesthetics, he radically broke conventions of commercial photography with a relentless perfectionism and sharp humor."

Guy Bourdin is quite a unique artist and his work is very intriguing and eye-catching. A lot of this artist’s work contain bright colours that pop and catch your attention giving the image a focus point.

What is my opinion of this artist work?Guy Bourdin creates quite unusual images that capture a story, when looking at his work you are unable to tell what is actually going on in the image as its so different to what you would expect to see. Also the fact that this artists work is different from most makes his work stand out as a lot of photographers are quite similar.

Helmet Newton

"During the course of a career spanning five decades, Helmut newton became regarded as one of the world's leading photographers. a prolific image maker and genuine visionary - whose daring work bought him both fortune and notoriety - he continues to prove a major influence on modern photography and visual art."

Helmut Newton’s work is often in grayscale which tends to make the images more tonal and dramatic as there are a lot of shadows casted on the face.

What do I like about this artist’s work?I like how the images look natural as some can look staged and over the top. However with this artist as most of his images are in black and white the tone within them captures your attention and makes the images look dramatic.

Erwin Blumenfeld
"In the 73 years of life that intervened, Erwin Blumenfeld was to become one of the most innovative and influential photographers of the 20th century. His early black-and-white nudes are widely considered to be among his best work, although it is his colour fashion photography, which combined his technical expertise in the darkroom (where he experimented with solarisation, multiple images and combining positive and negative images) with an innate sense of style and artistry, that made him rich and famous. He was innovating right up until the 1960s, making films to be used as beauty advertising: an idea that was ahead of its time."

What do i like about this artist's work? Personally Erwin Blumenfeld's work inspires me as within this artists work he is able to capture the beauty of the model and makes them look flawless. Within this artists work there seems to be a story within as he has a few action shots which will intrigue people. 

Herb Ritts
Ritts' work often appeared in magazines like Vogue, Elle, Harper's Bazaar, Vanity Fair and Rolling Stone. His photos graced album covers, including Madonna's True Blue (1986), and appeared in advertisements for companies like Donna Karan, Calvin Klein, the Gap and Giorgio Armani. He has published books of his work, and his photography has also been displayed in galleries and museums. Some of Ritts' well-known music videos include Madonna's "Cherish," Chris Isaak's breakthrough "Wicked Game," Janet Jackson's "Love Will Never Do (Without You)." 

What do I like about this artists work?With this artists work I like that in most of his images he captures the women look very natural and radiant which is nice to see as a lot of images now days have women plastered in makeup finding all of their imperfections which gives a false representation and role model to women.

Cecil Beaton

Seeking to pursue his interest in photography, Beaton sent photos to editors and fell in with the Bright Young Things, London's bohemian crowd. He was eventually hired as a staff photographer for Vanity Fair and Vogue, where he developed a unique style of posing sitters with unusual backgrounds. Beaton published his first collection of works in 1930 with The Book of Beauty, and his fame grew to the point where he was tapped to photograph the wedding of the Duke and Duchess of Windsor in 1937 and Queen Elizabeth in 1939.                                                                                          
What do I like about this artists work? With this artists work it is clear they have an eye for detail and create quite old fashioned and a lot of black and white images which may just be due to the time they were created but within the images created by this image I like that a lot od them seem to be action shots and tell a story which inspires me as when I take an image I was there to be more to it than just a model posing.

Rankin                                                                                                                                                
Rankin has created landmark editorial and advertising campaigns. His body of work features some of the most celebrated publications, biggest brands and pioneering charities, including Nike, Swatch, Dove, Pantene, Diageo, Women’s Aid, and Breakthrough Breast Cancer. He has shot covers for Elle, German Vogue, Harpers Bazaar, Esquire, GQ, Rolling Stone and Wonderland. His work has always endeavoured to question social norms and ideas of beauty and, in late 2000, Rankin published the heteroclite quarterly Rank, an experimental anti-fashion magazine celebrating the unconventional.                                                                           
What do I like about this artists work?With this artists work I like how perfect and nice the skin looks as a lot of the models look flawless however with a lot of Rankin's work he over works the image in post production which is something I would prefer to avoid as I work prefer to capture the natural beauty of the model rather than changing how the model looks completely.

References
Image 1 - David Bailey: Look | photography | agenda (no date) Available at: http://uk.phaidon.com/agenda/photography/picture-galleries/2010/april/13/david-bailey-look/ (Accessed: 6 December 2015).
Image 2 - Richard Avedon (2015) Available at: http://www.famousphotographers.net/richard-avedon (Accessed: 6 December 2015).
Image 3 - Paris Photo grand Palais 2015 – solo show Guy Bourdin - Louise Alexander Gallery (no date) Available at: http://www.louise-alexander.com/exhibition/paris-photo-grand-palais-2015-solo-show-guy-bourdin/ (Accessed: 6 December 2015).
Image 4 - Helmut Newton (no date) Available at: http://media.photobucket.com/user/dcm444/media/Helmut%20Newton/helmut_newton_various_photos07.jpg.html?filters[term]=helmut%20newton&filters[primary]=images&filters[secondary]=videos&sort=1&o=4 (Accessed: 6 December 2015).
Image 5 - (no date) Available at: http://www.erwinblumenfeld.com/photography/?galItem=11&galAlbum=1&galTag= (Accessed: 6 December 2015).
Image 6 - Vogue (no date) Available at: http://www.vogue.com/slideshow/photographer/herb-ritts/#929746 (Accessed: 6 December 2015).
Image 7 - Vogue (no date) Available at: http://www.vogue.com/slideshow/photographer/cecil-beaton/#2152189 (Accessed: 6 December 2015).
Image 8 - Portfolio | beauty (no date) Available at: http://rankin.co.uk/beauty/5815-106-049_f3/ (Accessed: 6 December 2015).